Post by juthi52943 on Dec 20, 2023 3:44:26 GMT -5
The fruits of eye-tracking research, combined with neuromarketing, have confirmed the effectiveness of inserting people's faces into graphics, particularly those of children, to attract consumers' attention. In fact, many advertising campaigns exploit this powerful marketing tool, due to our natural empathy and sense of protection towards the little ones. Another piece of advice we would like to give you is to put the images on the left and the texts on the right.
Since our brain processes images with the left side of the visual cortex. How to apply empathetic face communication to your marketing When we read an article, or browse our social wall, we can easily skip Job Function Email List reading a block of text, but it is really difficult, if not impossible, to look away from a photo, content that has a powerful attraction. Precisely because of the strong attractive power, for example on your website, first the photo of the product and then its description. This is because images create more trust than simple text. And this is exactly what we also did on our blog.
After years of using photos taken from stock sites, we decided to put our face to it too. The cover graphics we create represent a preview of what will be illustrated in the following article, as if it were a visual summary. We pay particular attention to the choice and quality of the images, having coherence with the content as our primary objective. Whoever designs a company's communication must be able to understand the user's problem or doubt, internalize it and be able to reassure him. This is what we mean when we talk about empathic communication.
Since our brain processes images with the left side of the visual cortex. How to apply empathetic face communication to your marketing When we read an article, or browse our social wall, we can easily skip Job Function Email List reading a block of text, but it is really difficult, if not impossible, to look away from a photo, content that has a powerful attraction. Precisely because of the strong attractive power, for example on your website, first the photo of the product and then its description. This is because images create more trust than simple text. And this is exactly what we also did on our blog.
After years of using photos taken from stock sites, we decided to put our face to it too. The cover graphics we create represent a preview of what will be illustrated in the following article, as if it were a visual summary. We pay particular attention to the choice and quality of the images, having coherence with the content as our primary objective. Whoever designs a company's communication must be able to understand the user's problem or doubt, internalize it and be able to reassure him. This is what we mean when we talk about empathic communication.